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Digital Shift, hosted by the Independent Media Arts Alliance (IMAA) in partnership with Flux Media Gallery and the Media Arts Alliance of the Pacific (MAAP) is a virtual gathering for independent media arts organizations and artists alike across the country. The gathering will consist of a variety of online events including Round-Table DiscussionsFilm ScreeningsFeatured Artists, and Artist Walks. 

The theme “Shift” evokes a positive disruption towards greater access, inclusivity, equity and diversity in the media arts community and beyond; movement towards decolonized thinking; and a shift to digital means of creation, collaboration and dissemination. Digital Shift seeks to respond to a call to action initiated in June 2018, when the Independent Media Arts Alliance held its national conference entitled “Listen-Witness-Transmit” which was coordinated by the National Indigenous Media Arts Coalition (NIMAC) and focused on Indigenous leadership, creation, and ways of working within the media arts sector. This theme challenged the media arts community to address colonial impact within the sector and to undertake significant systemic change.

Digital Shift will be focused on Indigenous digital sovereignty; racial justice and inclusivity; access, accessibility, and the Digital Divide; artists’ digital rights, including fair payment and intellectual property; and digital ethics, AI, algorithms, privacy and surveillance. 


About Flux Media Gallery

FLUX Media Gallery is located on the traditional and unceded territories of the Esquimalt and Songhees First Nations. FLUX exhibits innovative media art works by local, national and international media artists, providing artists and the community a gathering place for the exchange of ideas and dialogue on media arts practice. FLUX is run by MediaNet, a non-profit production and presentation centre founded in 1981 with the purpose of facilitating the creation and presentation of media art as a form of personal expression and communication.

About the Media Arts Alliance of the Pacific (MAAP)

MAAP was founded in 2016 to advance, strengthen and promote the media arts community in the Sovereign Indigenous Nations Traditional Territories, British Columbia, the Pacific region and Canada. MAAP serves media artists and organizations through advocacy, development opportunities and connecting media artists and media art organizations across the Province.

About the Independent Media Arts Alliance (IMAA)

The Independent Media Arts Alliance (IMAA) is a member-driven non-profit national organization working to advance and strengthen the media arts community in Canada.  Representing over 100 independent film, video, audio, and new media production, distribution, and exhibition organizations in all parts of the country, the IMAA serves over 16,000 independent media artists and cultural workers.



Digital Shift is hosted by the FLUX Media Gallery, which is situated on the ancestral and unceded territories of the Songhees and Esquimalt First Nations, including the WSANEC peoples of the Pauquachin, Tsartlip, Tseycum and Tsawout First Nations (Victoria BC).